LITTLE BIRD LANE
I was an Account Associate on the campaign for the children's consignment sale in Lafayette, Little Bird Lane. I completed tactics and all of them were edited by the Account Executive, Firm Director, and Firm Advisor.
The Little Bird Lane campaign received an Award of Honor at the 2019 PRSA Pinnacle Awards.
CONTACT LIST
I organized a table on Google Sheets for the team to access all information easily about the influencers we had to pitch to. It is organized with Mom Groups, School Groups, and Other influencers. I then organized it to 1st wave, in which we contacted those groups first, and then the second wave.
MEDIA PITCHES
We pitched to various media outlets in the Lafayette area. I was assigned to companies, Journal & Courier and Lafayette Leader. I personalized the first paragraph for each company and did research to show that I knew Little Bird Lane would fit their brand of stories they write. I used my teammate Abigail’s BoilerPlate for the bulk of the email to create consistency across both pitches.
LOCAL BUSINESS PITCHES
We pitched to various businesses in the Lafayette area. I was assigned to businesses, DMG Gymnastics Center and Studio b Lafayette. I personalized the first paragraph for each company and did research to show that I knew they would be interested in Little Bird Lane. I used Abigail’s BoilerPlate for the bulk of the email to create consistency across both pitches.