PURDUE CENTER FOR REGIONAL DEVELOPMENT
I was an Assistant Account Executive on the campaign for this campaign in Spring 2020. Purdue Center for Regional Development seeks to pioneer new ideas and strategies that contribute to regional collaboration, innovation, and prosperity. My team and I analyzed the online presence of three areas in Indiana: Greensburg, Madison, and Martin County. Through our analysis, we developed strategic campaigns that were specific to each area.
Each image is linked to the tactics I completed for the specific area.
Greensburg, Indiana
Greensburg is located in Southeast Indiana. Our strategies for this campaign were to improve the online presence of local businesses and boost the online content of Greensburg accounts through the creation and implementation of a featured business program and to acquire new visitors to Greensburg through the promotion of the various facilities and offerings in the city which was done through the creation of a blog that utilizes SEO best practices.
Madison, Indiana
Madison is located on the Southern border of Indiana and Kentucky. Our strategy for this campaign was to strengthen the Madison, IN brand as well as improve communication between local government and community members through the creation of social media best practice guides and social media content.
Martin County, Indiana
Martin County is located in Southwest Indiana. Our strategy for this campaign was to improve the search engine optimization of the Martin County websites (Martin County Government, Martin County Alliance, Town of Shoals, City of Loogootee).